Legal
Privacy policy
Last updated: October 2026
Nobody enjoys reading privacy policies. They're usually written by lawyers, for lawyers, in a language that makes tax forms seem chatty. So here's the deal: I'm going to tell you exactly what I do with your information, in plain English, without the legal waffle.
Questions? Email
The short version
I collect your name and email when you sign up for my newsletter or buy something. I use this to send you helpful business content and occasionally tell you about my services. I don't sell your data to random companies, I don't spam you, and you can leave anytime. That's it.
Who am I?
I'm Amy Humphries, and I run Aligned and Unlimited Consulting Limited, trading as CEO Mode (ceomode.co). I help coaches, consultants and experts grow their businesses without adding headcount or hustle.
– Email: support@ceomode.co
– Address: Aligned and Unlimited Consulting Limited, 124 City Road, London, EC1V 2NX
What information do I collect?
Information you give me:
– When you sign up for my newsletter: your first name, last name and email address. That's it. I'm not asking for your life story.
– When you buy something: the same, plus the payment details my payment provider needs to process your purchase (it handles all the scary payment stuff, not me).
– When you book a call: your contact details and whatever you tell me about your business. Calls may be recorded and transcribed so I can serve you properly.
– When you join a client programme: the details needed to give you access to its private community.
Like every website since 1995, mine also collects some technical stuff automatically: your IP address, what device and browser you're using, which pages you visit and how long you stay, and where you came from. This helps me understand what content people actually find useful (spoiler: it's rarely what I think it'll be).
How do I use your information?
The main stuff:
– Send you my newsletter with business tips, case studies, and the occasional rant about industry nonsense
– Let you know when I have new courses, services or events
– Process your purchases and deliver what you bought
– Answer your questions and provide support
– Improve my website and content based on what people actually engage with
The boring but necessary stuff: keeping your account secure, complying with legal requirements (yes, even rebel businesses have rules), and preventing fraud and abuse.
Do I share your information?
The short answer: not really. The longer answer:
– My payment provider handles payments, so it sees your payment details (payment providers are extremely good at security)
– My CRM, email platform and booking tool store your contact details, the emails I send you and any calls you book
– My community platform hosts private client communities, and my call-recording and AI tools process call recordings, transcripts and notes so I can do my job well
– Website analytics, if and when I add them, will only see anonymised usage data
– Cross-promotions: if I ever do a joint venture with another business coach and you specifically sign up for that collaboration, I might share your email with them. But I'll tell you upfront if that's happening. No sneaky stuff.
– Legal situations: if someone with a warrant shows up at my door, I'll have to comply with UK law. Given that I help people build businesses, not overthrow governments, this seems unlikely.
Cookies and tracking
My website uses cookies. Not the chocolate chip kind, sadly.
– Essential cookies: these keep the website working. You can't really turn these off without breaking things.
– Analytics cookies: these help me understand how people use my site. I don't use any at the moment. If I add them, I'll update this page.
– Marketing cookies: these help me show you relevant content and ads. I might use these in future.
You can control cookies through your browser settings, but some parts of the site might not work properly if you block everything.
How long do I keep your information?
– Newsletter subscribers: until you unsubscribe or become completely inactive. If you haven't opened an email in 6 to 12 months, I'll probably clean house and remove you (it's better for both of us).
– Customers: I keep your purchase records for 7 years for tax purposes (UK law), but your contact details only as long as you want to stay in touch.
– Website data: technical stuff gets cleared out after a year unless there's a specific reason to keep it longer.
Your rights
Under UK GDPR, you have the right to:
– See what data I have about you (spoiler: it's probably just your name and email)
– Correct anything that's wrong
– Delete your data (the "right to be forgotten")
– Stop me processing your data for marketing purposes
– Take your data elsewhere (data portability)
– Object to how I'm using your data
To exercise any of these rights, just email me. I'll sort it out within 30 days, probably much faster. There's also an unsubscribe link in every email. One click and you're out. No guilt trips, no "are you sure?" pages, no hoops.
Security
I take reasonable steps to protect your information, but let's be honest, nothing online is 100% secure. I use reputable payment, email and CRM services that are much better at security than I could ever be.
If there's ever a data breach that affects you, I'll let you know promptly and tell you exactly what happened. No corporate spin.
Children
This website is for business owners and aspiring entrepreneurs. If you're under 18, you probably have better things to do than read about business strategy. Come back when you're older.
Changes to this policy
I might update this policy occasionally (new tools, changed processes, new legal requirements). If I make significant changes, I'll email you about it rather than hoping you'll check back here. The last updated date at the top will always reflect the current version.
Questions or complaints?
Got questions? Email support@ceomode.co.
Not happy with how I've handled your data? You can complain to the UK's Information Commissioner's Office at ico.org.uk. But honestly, try talking to me first. I'm pretty reasonable and I'd rather sort things out directly.
The bottom line
I collect the minimum information needed to run my business and serve my community. I don't sell it, I don't spam you, and I don't do anything sketchy with it. If you ever want out, just say so.
By using this website, you're agreeing to this privacy policy.