Legal
Terms of use
Last updated: October 2026
These are the terms for using CEO Mode (ceomode.co) and working with Aligned and Unlimited Consulting Limited, trading as CEO Mode. I've written them in plain English, because life's too short for legal gibberish.
Questions? Email
What I do and what I don't
I provide business coaching and advisory services to coaches, consultants and experts who want to grow without adding headcount or hustle. This includes:
– The CEO Mode Accelerator: 1:1 Advisory
– The CEO Mode Accelerator: the group programme
– Access to private client communities
– Growth Audits, strategy calls and business advice
– Resources, templates and frameworks
What I don't do: guarantee you'll make millions (see liability below), do the work for you, provide therapy (I'm a business coach, not a therapist), or work with people who don't do the work.
How we work together
Your programme, its length, your payment schedule and any cancellation or refund terms are set out in your proposal and client agreement. If anything there differs from this page, your agreement wins.
– My commitment: I'll show up prepared, give you my best thinking, and tell you the truth even when it's not what you want to hear.
– Your commitment: show up, do the work, and be coachable. I can't want your success more than you do.
Payment and cancellation
Payment terms:
– Your payment schedule is set out in your agreement
– Payments are processed securely by my payment provider
– Late payments may result in your programme being paused (I'm nice, but I'm not a bank)
Refunds: this is high-touch consulting, not a digital course you can return like a jumper that doesn't fit. Any refund terms are in your client agreement. If I end our work together for the reasons below, payments stop, but there's no refund for time already spent.
Cancellation: notice periods are set out in your agreement, because I plan my schedule around our work together.
When I can end our work together
I reserve the right to terminate our working relationship immediately if you:
– Are rude, aggressive or abusive to me or my team
– Consistently don't show up or do the work
– Generally behave badly despite clear boundaries
I'll communicate issues first, but life's too short to work with people who make it unpleasant. If I terminate for these reasons, payments stop but there's no refund for time already invested.
Community guidelines
If you're in one of my private client communities, here are the ground rules:
– Political hot takes: we all have different backgrounds and views. Before launching into debates, ask yourself whether this is helping you build your business. Spoiler: it probably isn't.
– The "ask-hole" problem: don't ask questions just to get approval or permission. You're a business owner, start thinking like one. When you ask for advice, share your instincts first.
– General decency: support each other, don't hijack other people's posts with your own agenda, celebrate wins without being weird about it, and ask thoughtful questions rather than lazy ones.
– Sharing and tagging: if you share something useful, tag the person who helped you. Basic human decency.
Intellectual property
My content:
– My frameworks, resources and content belong to me
– Feel free to share my blog posts or videos, but include a link back to my site
– You cannot resell, repackage or claim my work as your own
– Recorded coaching calls stay private: shared only with you, or, for group calls, with members of that programme
Your content: what you share in coaching stays confidential. I might use anonymised examples or case studies, with permission. Your wins are your wins. I'll celebrate them but won't claim credit.
The karma clause: don't steal or copy my stuff. Apart from being wrong, part of you will always know you didn't build your success yourself. The whole point is to become self-made. Start as you mean to go on.
Call policies
– Growth Audits: if you no-show, I won't chase you. I'll wait 15 minutes, then I'm moving on with my day.
– Client calls: no-shows forfeit the session. Cancellations and reschedules need 24 hours' notice minimum. I'll wait 15 minutes, then mark it as a no-show.
– Technical issues: if Zoom explodes or your internet dies, we'll reschedule. I'm not unreasonable.
Results and liability
The truth about results: business is hard. The case studies and results I share? Those people worked incredibly hard. They had experience, skill, and often received high levels of personal attention that you might not get in a group programme.
Bottom line: I cannot and do not guarantee results. Your success depends on implementing the right information on top of a foundation of alignment, skill, and actually doing the work.
– What I'm not responsible for: your decision to ignore my advice, market conditions beyond anyone's control, your inability to execute, acts of God or internet outages, or unrealistic expectations.
– What I am responsible for: showing up prepared and professional, giving you my best thinking, being honest about what's realistic, and providing the frameworks and guidance you need.
Legal stuff
Jurisdiction: if something goes legally sideways (which it won't), the law of England and Wales applies, and any disputes are dealt with by the courts of England and Wales.
Severability: if one part of these terms becomes unenforceable, the rest still stands. Basic common sense.
Changes to terms: I might update these occasionally. If I make significant changes, I'll let you know rather than hoping you'll check back here obsessively.
The bottom line
These terms exist to set clear expectations and protect both of us. I want to work with people who are serious about building their businesses and treat this relationship professionally.
If you're looking for guarantees, quick fixes, or someone to do the work for you, this isn't the place. If you want straight-talking advice, proven frameworks, and someone who'll hold you accountable, welcome aboard.
By using this website or working with me, you're agreeing to these terms. Contact: support@ceomode.co · Aligned and Unlimited Consulting Limited, 124 City Road, London, EC1V 2NX.